Agency Facts
In business since 1956
Applied WinTAM Management System
Approx. $35,000,000 in Annual Premium
Writes Commercial, Life, Benefits and Personal Insurance
Implemented CSR24 in 09/02

The Starr Group of Greenfield, WI is one of the largest independent insurance agencies (not owned by an insurance company or financial institution) in Wisconsin. The Starr Group prides itself on understanding the needs of their customers and immediately recognized the increasing demand of customers to be more available and to deliver what they want when they want it. As a result, The Starr Group selected CSR24 to enable policyholder self-service and to extend their service capabilities 24/7.

Producers with The Starr Group have been rolling out CSR24 to their customers upon renewal since its implementation in September 2002. “We are finding that the customers that benefit most from this service are contractors,” comments Mary Starr, one of the owners of The Starr Group. “The contractors especially appreciate the convenience of printing Auto ID cards and Certificates of Insurance themselves and not having to wait for the office to open or for us to respond. They can create the form immediately and it saves a tremendous amount of time for customers who require a lot of certificates.”

The Starr Group does not have any specific criteria for which type of customers they implement on CSR24, but in addition to the contractors’ benefits, they have also found CSR24 an excellent tool for communicating with their deaf customers. Mary Starr added, “It’s yet another benefit we never even thought of as we considered CSR24!”

As a representative of West Bend Mutual, The Starr Group was able to enhance their CSR24 service with the Billing Inquiry Module through Carrier Connect. Carrier Connect retrieves West Bend policyholder billing data in real-time, and displays the information within CSR24. “This type of access to information increases the policyholder’s ability to answer their own questions, saving our staff time and energy.” Adds Starr, “We look forward to more of our carriers offering the Billing Inquiry feature through Carrier Connect so more of our customers can benefit. The more simple questions can be answered by the policyholder, the more time our staff has for proactive calls and for responding to more complex service issues.”

“Service isn’t the only function we have found for CSR24,” notes Starr. “We present our 24/7 service capabilities as a value-add in our sales process. In fact, the clinch factor in a recent $100,000 deal was the fact that we had CSR24. CSR24 helps distinguish The Starr Group from its competitors in both sales and service - it’s a tough combination to beat!”